Built by operators.
Backed by people who answer the phone.
SyncReserve is the operating system for racquet clubs we wish existed when we were running one. Real engineers, real operators, real support.
The category had been coasting. Clubs deserved better software.
Racquet-club software was overdue for a rethink. Modules felt stitched together, members felt the friction, and operators kept patching gaps by hand. Platforms like PlayByPoint and CourtReserve helped move the category forward, but the bar had stopped moving. We set out to build a system that genuinely respects both sides of the front desk, from the member tap to the closing report.
For what changed once a real club switched, see The Courthouse story.
Operators who learned to ship software. Engineers who learned to run a club.
We are a small team. The founders worked the front desk, took the phone calls, and wrote the schedules. The engineers sat with them until the software felt right.
Founder-led
Every demo, every onboarding, every escalation reaches a founder. No SDR funnel, no offshore tier 1.
Small on purpose
Tight team, deep ownership. The person who builds your feature is the same person who answers your message.
Long horizon
We are building this for the next decade, not the next funding round. Decisions optimize for the clubs that trust us.
Customer support is the product.
Software is half of what you are buying. The team behind it is the other half. We treat that half like it matters.
White-glove migration
We move your bookings, members, ledgers, and history ourselves. You do not rebuild your club inside our app.
Direct line to the team
Every tenant gets a private channel with us. Bugs, feature requests, and questions go straight to the people who can act on them.
Honest pace
We ship continuously and tell you what changed. If something is not ready, we say so. If we broke it, we own it.
Aligned with your success
We make money when your club thrives. Retention is our roadmap. Churn is our regression test.
Four principles we will not negotiate.
They shape every decision, every roadmap call, and every line of code we ship.
Operators write the roadmap
Every feature traces back to a real club, a real shift, a real frustration. No vanity work.
Front desk first
If it makes a cashier's life harder during a rush, it does not ship. Operational calm beats clever.
Connected by default
Bookings, payments, programs, and accounting are one system. Never bolted on, never out of sync.
Members feel it too
Operator software that members hate is a tax on the club. SyncReserve treats both sides as customers.
One connected system. Not twelve loosely-stitched modules.
Every surface earns its place because we needed it to run a club.
Reservations
The cleanest guest and member booking flow in the market. No credential walls.
Memberships
Fully customizable perks, shaped per club. Built around the operator, not the template.
Payments + rentals
Frictionless rental attach at booking. Service fees, deposits, and credits handled cleanly.
Tournaments, leagues, ladders
Brackets, seeding, payouts, standings. First-class formats, not a side menu.
Programs and clinics
Rosters, recurring sessions, coach payouts, attendance, package usage. First-class, not bolted on.
Automations + SMS
Court reminders, lifecycle messaging, event-triggered communication. Members tell us they love them.
Accounting + reconciliation
Earned revenue, deposits, credits, refunds, and sales tax. All visible and reconcilable.
CRM + segmentation
Real segmentation on behavior, visits, spend, renewals, and inactivity. Not export-to-spreadsheet.
One unified ledger
Every booking, rental, membership, and program reconciles to one player record. No orphans.
No bots. No funnels. Just the team.
We respond to every inquiry ourselves. Tell us about your club and we will tell you whether we are the right fit.
- Direct line to the founders
- Live demos with the people who built it
- White-glove migration when you switch